p. 2. cAREER PAPER · JYSK · 2011 JYSK.co.uk CompanY CulTuRe A STRONG cOMPANY cuLTuRE Working at JYSK can mean hard work, but with a strong team spirit, everyone can work towards the same goal. Lars Larsen, founder and owner of JYSK. JYSKs HISTORY In 1979, businessman lars larsen opened his first JYSK Sengetøjslager; as stores were called until 2001, with great success in Denmark's second largest city of aarhus. lars larsen always wanted to expand, and in 1984 opened in Germany; the first country outside of Denmark. over the following five years, JYSK opened stores in four more countries, including norway. lars larsen soon became famous in Denmark, appearing on TV screens when national television adverts came to Denmark in 1988; lars larsen was one of the first people to use his persona commercially. 10 years later, in 1994 lars larsen celebrated his 50th birthday. By this time, JYSK was present in nine countries and things were starting to take off. over the following five years, five new countries were added to JYSK’s expansion plans; including poland and the Czech Republic. In 2002, lars larsen was nominated for "World entrepreneur of the Year" in the accountancy firm ernst & Young's recognised growth creation competition. In 2005, store number 1000 opened. This number has almost doubled with JYSK stores now in 35 countries - the latest additions being China and Serbia. In 2009, lars larsen was awarded the Cross of the order of Dannebrog by the Danish Royal Family. The following year JYSK was able to call itself 'purveyor to Her majesty the Queen of Denmark'. To find out more, visit JYSK.co.uk. Retail Manager Dražen Eldić and others from the head office in the Balkans help serve customers at a store opening in Sarajevo, Bosnia-Herzegovina. after more than 30 years, JYSK has grown into a global group as well as a recognised and professional retail chain, with a successful concept. one of the main reasons for JYSK’s success is a strong company culture. This originates from lars larsen's entrepreneurial approach and straighttalking way of doing business. all employees are given plenty of responsibility; working hard and pulling in the same direction, in a culture that is very down-to-earth. "The atmosphere is very informal, and cooperation is a key concept for us," says Croatian Dražen eldić, Retail manager, JYSK West Balkans. THE bOSS DOES THE vAcuuMING "It is motivating when people from head office give a helping hand. It encourages team spirit, and I can see the employees talking to each other when I move a box or pick up the vacuum. But it helps to attract and retain our employees, and I know that the news spreads that we help each other," he explains that JYSK in the Balkans receives CV's and applications on a daily basis. Find out more about JYSK by visiting JYSK.co.uk By Appointment to The Royal Danish Court JYSK It comes naturally to him to help JYSK store employees, especially when a new store opens he is well aware of the signal he is sending to the employees.
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